Although there are several means that New Media may be described, Lev Manovich, in an addition to The New Media Reader, defines New Media by application eight simple and abridged propositions:4
New Media against Cyberculture – Cyberculture is the assorted amusing phenomena that are associated with the Internet and arrangement communications (blogs, online multi-player gaming), admitting New Media is anxious added with cultural altar and paradigms (digital to analog television, iPhones).
New Media as Computer Technology Acclimated as a Administration Platform – New Media are the cultural altar which use agenda computer technology for administration and exhibition. e.g. (at atomic for now) Internet, Web sites, computer multimedia, Blu-ray disks etc. The botheration with this is that the analogue accept to be revised every few years. The appellation "new media" will not be "new" anymore, as a lot of forms of ability will be broadcast through computers.
New Media as Agenda Abstracts Controlled by Software – The accent of New Media is based on the acceptance that, in fact, all cultural altar that await on agenda representation and computer-based supply do allotment a amount of accepted qualities. New media is bargain to agenda abstracts that can be manipulated by software as any added data. Now media operations can actualize several versions of the aforementioned object. An archetype is an angel stored as cast abstracts which can be manipulated and adapted according to the added algorithms implemented, such as blush inversion, gray-scaling, sharpening, rasterizing, etc.
New Media as the Mix Amid Existing Cultural Conventions and the Conventions of Software – "New Media today can be accepted as the mix amid earlier cultural conventions for abstracts representation, access, and abetment and newer conventions of abstracts representation, access, and manipulation. The "old" abstracts are representations of beheld absoluteness and animal experience, and the "new" abstracts is after data. The computer is kept out of the key "creative" decisions, and is delegated to the position of a technician." e.g. In film, software is acclimated in some areas of production, in others are created application computer animation.
New Media as the Aesthetics that Accompanies the Early Stage of Every New Beat Media and Communication Technology – "While brainy tropes absolutely assume to be reappearing rather regularly, abounding artful strategies may reappear two or three times ... In adjustment for this access to be absolutely advantageous it would be bereft to artlessly name the strategies and tropes and to almanac the moments of their appearance; instead, we would accept to advance a abundant added absolute assay which would associate the history of technology with social, political, and economical histories or the beat period."
New Media as Faster Beheading of Algorithms Ahead Accomplished Manually or through Added Technologies – Computers are a huge speed-up of what were ahead chiral techniques. e.g. calculators. "Dramatically dispatch up the beheading makes accessible ahead non-existent representational technique." This aswell makes accessible of abounding new forms of media art such as alternate multimedia and video games. "On one level, a beat agenda computer is just a faster calculator, we should not avoid its added identity: that of a cybernetic ascendancy device."
New Media as the Encoding of Modernist Avant-Garde; New Media as Metamedia – Manovich declares that the 1920s are added accordant to New Media than any added time period. Meta-media coincides with postmodernism in that they both rework old plan rather than actualize new work. New media beat "is about new means of accessing and manipulating information" (e.g. hypermedia, databases, seek engines, etc.). Meta-media is an archetype of how abundance can change into superior as in new media technology and abetment techniques can "recode modernist aesthetics into a actual altered postmodern aesthetics."
New Media as Parallel Articulation of Agnate Ideas in Post-WWII Art and Beat Computing – Post WWII Art or "combinatorics" involves creating images by systematically alteration a individual parameter. This leads to the conception or appreciably agnate images and spatial structures. "This illustrates that algorithms, this capital allotment of new media, do not depend on technology, but can be accomplished by humans."
New Media against Cyberculture – Cyberculture is the assorted amusing phenomena that are associated with the Internet and arrangement communications (blogs, online multi-player gaming), admitting New Media is anxious added with cultural altar and paradigms (digital to analog television, iPhones).
New Media as Computer Technology Acclimated as a Administration Platform – New Media are the cultural altar which use agenda computer technology for administration and exhibition. e.g. (at atomic for now) Internet, Web sites, computer multimedia, Blu-ray disks etc. The botheration with this is that the analogue accept to be revised every few years. The appellation "new media" will not be "new" anymore, as a lot of forms of ability will be broadcast through computers.
New Media as Agenda Abstracts Controlled by Software – The accent of New Media is based on the acceptance that, in fact, all cultural altar that await on agenda representation and computer-based supply do allotment a amount of accepted qualities. New media is bargain to agenda abstracts that can be manipulated by software as any added data. Now media operations can actualize several versions of the aforementioned object. An archetype is an angel stored as cast abstracts which can be manipulated and adapted according to the added algorithms implemented, such as blush inversion, gray-scaling, sharpening, rasterizing, etc.
New Media as the Mix Amid Existing Cultural Conventions and the Conventions of Software – "New Media today can be accepted as the mix amid earlier cultural conventions for abstracts representation, access, and abetment and newer conventions of abstracts representation, access, and manipulation. The "old" abstracts are representations of beheld absoluteness and animal experience, and the "new" abstracts is after data. The computer is kept out of the key "creative" decisions, and is delegated to the position of a technician." e.g. In film, software is acclimated in some areas of production, in others are created application computer animation.
New Media as the Aesthetics that Accompanies the Early Stage of Every New Beat Media and Communication Technology – "While brainy tropes absolutely assume to be reappearing rather regularly, abounding artful strategies may reappear two or three times ... In adjustment for this access to be absolutely advantageous it would be bereft to artlessly name the strategies and tropes and to almanac the moments of their appearance; instead, we would accept to advance a abundant added absolute assay which would associate the history of technology with social, political, and economical histories or the beat period."
New Media as Faster Beheading of Algorithms Ahead Accomplished Manually or through Added Technologies – Computers are a huge speed-up of what were ahead chiral techniques. e.g. calculators. "Dramatically dispatch up the beheading makes accessible ahead non-existent representational technique." This aswell makes accessible of abounding new forms of media art such as alternate multimedia and video games. "On one level, a beat agenda computer is just a faster calculator, we should not avoid its added identity: that of a cybernetic ascendancy device."
New Media as the Encoding of Modernist Avant-Garde; New Media as Metamedia – Manovich declares that the 1920s are added accordant to New Media than any added time period. Meta-media coincides with postmodernism in that they both rework old plan rather than actualize new work. New media beat "is about new means of accessing and manipulating information" (e.g. hypermedia, databases, seek engines, etc.). Meta-media is an archetype of how abundance can change into superior as in new media technology and abetment techniques can "recode modernist aesthetics into a actual altered postmodern aesthetics."
New Media as Parallel Articulation of Agnate Ideas in Post-WWII Art and Beat Computing – Post WWII Art or "combinatorics" involves creating images by systematically alteration a individual parameter. This leads to the conception or appreciably agnate images and spatial structures. "This illustrates that algorithms, this capital allotment of new media, do not depend on technology, but can be accomplished by humans."
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